Publicist
A publicist’s main functions is to generate press coverage on behalf of clients and to serve as the bridge between clients, their public and media outlets. A publicist writes press releases, manages campaigns and performs other public relations functions. It usually takes many years to develop the media contacts, experience and relationships necessary to be an effective publicist.
This industry is represented by:
Lauren RosenbergCompany: Lauren Rosenberg Public Relations Follow me, Friend me, Connect on: |
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LRPR – Lauren Rosenberg Public Relations, is a highly qualified public relations firm, now in its 14th year. Lauren has become well known for getting the job done on time, within budget and exceedingly well executed. A national public relations firm based in Santa Monica and Scottsdale, Lauren specializes in representing business owners, luxury consumers businesses, as well as authors and entertainers.
Her public relations strategies encompass marketing campaigns designed to deliver a large amount of publicity for businesses and individuals in top ranking electronic and print media. She possesses an innate ability to decipher exactly what her clients’ businesses needs are, and what is necessary to advance them to the next level and keep them in the public eye.
LRPR has consistently represented the best in luxury consumer and personal publicity and entertainment clients. She has been responsible for securing stories in media outlets, including The New York Times, Chicago Tribune, USA Today, Arizona Republic, Hartford Current, Village Voice, People, Us, Entertainment Weekly and Life & Style magazines; Martha Stewart radio; as well as The Today Show, Live With Regis & Kelly, Entertainment Tonight, among others.
Lauren’s achievements include:
- Solidifying over 50 front-page stories, including over 100 television interviews
- Pitching, orchestrating and solidifying outstanding client media appearances
- Managing clients’ careers
- Writing and producing multiple, exceptional press kits that created media attention
- Writing numerous speeches on behalf of clients
- Writing contributed articles on behalf of clients
- Developing consumer products from conception to implementation
- Planning and orchestrating events from 20 VIP’s to 3,000 guests
- Lobbying victoriously in Sacramento to the California Food Board on behalf of Houston’s and Bandera Restaurants to create a new California food code, which was voted into law, effective January 1, 2004
- Representing five plastic surgeons, as well as skin care line developed for retail market
- LRPR was named one of the leading public relations firms in Arizona by Phoenix Business Journal
