Radio Host & Executive Producer
Who you know is often more important than what you do. You can be great, but without the right connections or messaging, success may elude you.
Business is a world of relationships. The quality and depth of your relationships will open new doors and provide more business than you could ever imagine.
The challenge is how to find the right connections, meet the right people and communicate your message clearly.
One way to connect, gain credibility and exposure for your goods, products, or services is by using Radio, Television & Print Media. Use traditional media to establish yourself as an expert in your field – in, on, or as Media with strong Media strategy. You only get one chance to make a first impression – perception is reality!
The most common area to improve upon is to be clear and consistent in your messaging and branding. First, align your brand with your target market. Brand is a product, service or concept that is publicly distinguished so that it can be easily communicated and marketed.
Brand identity takes many forms – name, sign, slogan or symbol – in effect your personality. Your brand is what makes you honest, meaningful and different. Brands must have all 3 pillars to be sustainable. The promise that your product/service will meet the expectations of your buyer.
Ask yourself, how can I be of service? What’s the problem I’m the solution to? How are you the solution? Linking or associate your message to current local & world events, trends, traditions, seasons & Holidays. Define – position – present your solution to be noticed with proper media etiquette.
Develop a “We vs Me” media mentality by taking the focus off of you! Tune into the Frequency of your Target Audience – why should they care? They are listening to Channel “W.I.F.M.” What’s in it for me?
It’s very difficult to gain perspective and extract your own message. Once you have brand messaging, build your credibility across all Media: Radio, Website, Social, Television, Print & Podcast.
6° Media can help determine your unique story, what is honest, meaningful and different about your brand, and turn it into multi-purpose messaging for all Media through Brand Alignment, establishing expertise, defining your product offering, providing a 3 – party endorsement, On-air Radio interviews and iTunes Podcasts.
This industry is represented by:
Michelle CorrCompany: 6° Media | Michelle Corr 6° Follow me, Friend me, Connect on:
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Michelle Corr, Media Strategist, Business Development | Radio Host | Executive Producer | Spokesperson
Michelle Corr and 6° offers you the fast track for networking, branding, and scaling your business. Do you need media connections, strategic partners, investors, exposure, and/or strategic planning. Her life is the expression of Social media and social networking. She is a quick study and “gets” who you are so she can help you promote yourself to the right people. She has a fund of wisdom about effective marketing strategies and knows the right people to help you manifest your dreams. She knows the right people and hand selects the perfect connections that result in a win/win consciousness relationship based upon the support and fulfillment of mutual and complementary needs. 6° Media is the gold standard for media and business development.
She is passionate about working with individuals and businesses seeking visibility and awareness in Broadcast Media by providing them with an authoritative voice in their community and beyond. Michelle’s background includes more than 15-years in Radio, Television, production, sales, marketing and events giving her a systemic understanding of the most impactful ways in which the Media can be leveraged.
In 1994, she graduated from Arizona State University’s Walter Cronkite School of Journalism & Mass Communications with a B.S. in Broadcasting, and emphasis in Television & Film production. Michelle has been a successful Executive Producer and talk show personality for over a decade and has created, developed and produced over 150 talk radio programs for both AM & FM stations nationally. She has worked for CBS, ESPN, TNT, PAC 10 Football, FOX Sports, The Golf Channel and NBC’s Unsolved Mysteries. She is respected as one of the most well-connected professionals in the Media, and operates with a high level of integrity, professionalism and commitment.
Michelle’s philanthropic passions are expressed through her company Chicks4Change – a charity support group committed to making a difference by serving the community and dedicated to education, awareness and prevention. She has donated countless hours to both local and national non-profit organizations through her fundraising events and as a 7-time marathoner.
She has donated countless hours to both local and national non-profit organizations through her fundraising events and as a 7-time marathoner. She was also a Top National Fundraiser for Childhelp USA and the American Stroke Association’s Train to End Stroke program. Michelle is a Triple Virgo, has lived in the Phoenix area for almost 20-years, & currently resides in Scottsdale, AZ.
