Radio Advertising
Radio Facts
- Radio reaches 93% of all adults each week.
- Radio reaches 94% of college grads age 18+.
- 96% of adults 18-49 with a college degree and an annual income of $50,000+ tune into radio over the course of a week.
- Radio reaches 233 million listeners over the course of a week.
- 63% of American adults listen to the radio every day.
- Radio reaches 85% of likely voters.
- 94% of Black Non-Hispanic persons and 95% of Hispanic persons, age 12+ tune into radio over the course of a week.
- Radio reaches 95% of Black Non-Hispanics and 96% of Hispanics age 25-54 over the course of a week.
- The average person spends 1,000 hours per year listening to the radio, second only to television at 1,500 hours. The internet, newspapers and magazines are all under 200 hours per year each.
- Radio Advertising used in conjunction with television advertising increased brand recall by 34% than television advertising alone.
- Radio Advertising used in conjunction with newspaper advertising increased brand recall almost 3 times than newspaper advertising alone.
- Radio Advertising used in conjunction with internet marketing raises the return on investment 4.5 times more than just using internet marketing only.
- Most radio ads generate emotional levels equal to or higher than T.V.
- Radio listeners believe that radio and its advertising are more relevant to them than television or newspapers.
- Radio has a 49% better R.O.I. than T.V.
This industry is represented by:
Christina WagnerCompany: KFNX NEWS-TALK RADIO Follow me, Friend me, Connect on: |
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Christina Wagner, Marketing Director.
Radio advertising on KFNX ‘NEWS-TALK RADIO’ 1100, is one of the most affordable and cost effective ways (3 times more cost effective than music stations) to do so. Radio reaches 93% of all adults each week – or – 260 million people listen to the radio each week. The average person spends 1,000 hours per year listening to the radio, second only to television at 1,500 hours. KFNX reaches your potential customers; upscale listeners who are older, more educated and more affluent. KFNX listeners hear more ads because of their loyalty to our talk hosts, greater time spent listening, and ads being less of an interruption. I work with you personally as the owner of the station. I monitor your response and adjust the schedule accordingly to maximize your return on investment.
KFNX was voted one of the Top Ten Radio Stations in Arizona by Ranking Arizona and has over 89,000 weekly listeners. KFNX has one of the largest signals of any Phoenix Radio Station with 50,000 watts reaching almost 5 million people throughout Arizona from Sedona to Tucson and Yuma to Globe. KFNX exclusively features Five of the Top Ten nationally syndicated talk shows in the country including: ‘Imus in the Morning’ 3-6 am, ‘The Laura Ingraham Show’ mornings 6–9 am, ‘The Neal Boortz Show’ mid-mornings 10 am-12 noon, ‘The Dr. Laura Program’ mid-days 1-3 pm, ‘The Lou Dobbs Show’ afternoons 5-7 pm, and ‘The Lars Larson Show’ weeknights from 10 pm-1 am . KFNX is the Phoenix radio broadcast home of the University of Arizona Men’s Football and Basketball. KFNX carries daily national features such as ‘MarketWatch’, and CNN Headline News as well as local news, weather (with Jim Howl), and traffic around the clock. Log onto the official KFNX website at 1100kfnx.com for more information and live streaming audio 24hrs a day.
