Many months ago, my broker urged me to form a leads group consisting of business people in the Phoenix area that could be a source of referrals for me as well as I for them. I thought to myself “Ugh, another networking group?”, I wasn’t sure I wanted to be the leader of a networking group. I also cringed to think that I would be asking busy people to take more time out of their hectic schedules to sit and talk with me. I decided to shelf the idea, permanently.
Luckily, my broker, James Robinson of Phoenix Realty Advisors is persistent and continued to tell me to start this group week after week. But, I came to the conclusion that if I was going to ask high caliber people to join me twice a month, that I better offer some more value than just a discussion/leads group. I began to research Search Engine Optimization and social networking and even became certified in SEO. I realized through research that this was the wave of the future and anyone not on board would soon be eating the dust of their competitors that were already moving full steam ahead towards internet marketing.
After some thorough research, I figured out that approximately 75% of all networking is done by women. Hence, I decided that this group would be strictly composed of women. I also decided that the way to obtain the loyalty of these women was to only allow one woman from each specialty to be part of the group, thus receiving 100% of all leads generated by the club. In addition, I decided that I would instruct and educate these women on social networking and internet marketing. One by one I signed up women that were the leading experts in their field and now we have around 25 fully active and participatory members. We even have waiting list for certain fields already!
Our website is currently well under way to becoming Arizona’s leading source of recommendations as well as an all female Arizona business directory. Want more information on Arizona Women Networking and how to apply for membership? Contact me today about joining!
Gia Heller
Commercial Real Estate
President & Founder – Arizona Women Networking
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